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“I usually arrive here around 10, I start a little later…sometimes I leave at 1 in the morning.” Fê doesn’t seem to mind though, and as she contemplates bringing BehindtheScenes to other cities, it’s comforting to know that there’s a supportive global community in any major city she might choose to explore next.Laura Whitmore stuns in a denim dress and bridal hat as she enjoys a belated hen party with pals at Glastonbury. The only issue? Because her new office is available to its members 24/7, it’s become her second home. “I’ve already hosted two events from BehindtheScenes, one here, near the bar, and another on the rooftop. “Because I’m in the community of WeWork, this guy was like, ‘I’ll give five minutes of my time and talk to you with no charge’ … The community is really amazing.” And before that, a fellow WeWorker who also had an Excel spreadsheet open was happy to show her a quick and easy formula when she asked, no Googling necessary.Īnd Behind the Scenes NYC gets to reciprocate, bringing in emerging brands with local products at events she hosts at WeWork. Just before she spoke with us, Fê said she’d just finished speaking to a lawyer in the WeWork space about image rights – recommended to her by the front desk. She gets the best of both worlds: dedicated space to focus, surrounded by others who are focused on their own work at the numerous float desks in the community space, but she also reaps the benefits of the community hive mind. Her transition to WeWork Williamsburg gave her exactly that, but in a more connected and supportive way than Fê could have imagined. “The food is amazing, the place is really low key, they’re super good.” So good, she’s willing to share them with her audience even if it means filling the place with tourists.Īfter bouncing between Beco, coffee shops and other local joints for a while, Fernanda decided it was time to find a dedicated workspace. In the early days of the blog, already living in NY, Fê often worked out of one of her most-loved places: Beco, an unassuming Brazilian food spot with incredible homemade pão de queijo, a friendly and humble owner, and live music on Sundays. This is central to the philosophy of Behind the Scenes NYC: supporting small local businesses, and highlighting the places she actually loves. On visits to a new location, she says “I tell them who I am when I leave.” She doesn’t want special treatment. Moving to New York has allowed Fê the freedom to roam the city herself, enjoying the discovery of each new restaurant, hotel, shop or event herself, but she always goes under the radar. It wasn’t long before Fê made the transition to the city herself. They’d stop by in person, report back to her, and she would curate and post from overseas. She enlisted the help of friends living in the city to scout new locations, finding places that looked promising. What started as a passion project fueled by a deep love of New York became a business. From there, Fê knew she was on to something. That question turned into an Instagram account where she posted about the places she’d discovered on that trip, which would later become A couple weeks later, she got a message from a born and bred New Yorker thanking her for the local tip.

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